The presented image contains the data on the risks of the patient developing cardiovascular disease due to being overweight. The picture positively frames the reduction of the health risk factor, which, in this particular case, is excess weight. Instead of portraying the risk as something negative that happened due to the patient’s behavior or choice, the image shows the benefits of making healthy choices for the patient’s health.
The image presents the risk of cardiovascular disease for patients with excessive weight. It shows first the original risks of heart-related disease, which is sixteen percent and is marked in red. The color itself may attract the attention of the audience, as red, in general is associated with something risky or dangerous. Below is presented the new risk that constitutes only eight percent, which is half as much as the original risk. The new risk is marked in a neutral color that enables the audience to think that lower weight reduces risks of cardiovascular-related health issues. People can see from the image that losing weight is beneficial for their health in general.
The visualization is not aimed at blaming or intimidating patients in order to make them lose weight regardless of their motivation. On the contrary, the image explicitly shows one of the main benefits that losing weight presents for the patients. It demonstrates that a person chose the right strategy and encourages him to stick to it reinforcing further success and benefits for his health conditions. The information and the message of the visualization are understandable and perceptible to the audience, so even those who do not have public health major can understand and formulate the point.
Reference
The benefits of positive behavior change. (n.d.). Web.